AI has made it easier than ever for scammers to impersonate people a business already trusts, from the owner to a longtime vendor. A familiar name, convincing voice or polished email can make a fraudulent request seem legitimate, and for small businesses with limited security resources, the consequences of falling for a scam can be especially costly. Fortunately, strengthening defenses against these increasingly sophisticated threats doesn’t necessarily require expensive technology or a dedicated cybersecurity team.

In Forbes’ coverage of this topic in their article, “How to Fight AI Scams on a Small-Business Budget,” members of Forbes Technology Council share practical, low-cost steps small businesses can take now to protect their finances, sensitive information and operations from AI-driven scams and impersonation, including Veilant’s CEO Erik Wittreich:

Start by reducing the data an attacker can use. Limit public exposure of employee information, remove unnecessary data broker listings, and use strong multifactor authentication. AI-driven scams work better when attackers have rich digital signatures to personalize who, when and how they target. – Erik Wittreich